Improving catalog management for large businesses
Managing product catalogs in a large company can be overwhelming, especially when each department updates different details. Recently, I saw that our marketing and sales teams were using outdated product specs, which caused delays in launching campaigns. It made me think about the importance of a single source of truth for all product information, ensuring everyone works with the latest data. Are there tools that help maintain accurate product catalogs efficiently while minimizing manual effort?
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One approach that made a real difference for our company was implementing a product experience management platform. While exploring options, I found a prodexa PXM Discount which made it cost-effective to test its capabilities. Using it, we could centralize product details, track updates in real time, and ensure consistent data across channels. This not only reduced errors and confusion but also improved team collaboration, allowing faster updates and more reliable product launches.